THE DITCH - SQUARESPACE
In an effort to bring brand awareness to our friends down-under, Squarespace set out to create a campaign for our Australia/New Zealand markets. Taking place on The Ditch—a real life spot in the middle of the Tasman Sea—we tell the tale of a sailor named Captain Kev who set out to bring his business idea to life.
In contrast to the typical feud between Aussies and Kiwi’s, we created a spot that celebrates their union—thanks to Squarespace.
TLDR
Brand Designer
Campaign & Website
8 Weeks
THE DITCH :30
Shot on a volumetric stage in Bulgaria, we created a series of :30s, :15s, and :5s spots. At varying aspect ratios, our campaign launched across numerous platforms spanning between Australia and New Zealand.
For more information on the project or process, contact me.
FEATURED IN →
TEAM
Ben Hodgin
Marisa Wasser
Bart Graziana
Adam Bailey