METAMASK LEARN
An interactive digital experience, MetaMask Learn defines the jargon, the technology, and the possibility of Web3 without its audience needing a degree in order to understand. Through editorial pages, Web3 simulations, and fun illustrations, we break down fundamental concepts into everyday terms and step-by-step lessons.
MetaMask Learn aims to answer the question "What does Web3 really mean?" once and for all.
TLDR
Designer
Website & Campaign
12 Weeks
Animated Short
Inspired by the MetaMask logo, our new system expands upon existing secondary shapes and brings them to the forefront of our web components and illustrations. These shapes help to form our worlds, and are treated as "portals" to all things Web3.
Beginning with "What is Web3?”, each lesson is intended to be completed in sequential order. To compensate for jargon-heavy topics, our lesson pages break up dense copy with varying sizes and alignments. Using this style of hierarchy allows the lessons to read in a more interactive, and engaging way.
Typography
Colors
Metamask Learn Landing
Metamask Web 3 Course
Relatable, colorful, and bursting with energy, each spot resolves with our heroes finding themselves physically in the MetaMask Learn site itself, adding further cohesion between the product and campaign.
For more information on the project or process, contact me.
TEAM
Jaycee Masucci
Nacho Fretes
Marcello Quinzio