NEW YORK TIMES ADVERTISING
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. Streamlining this, we collapsed multiple websites including T-Brand, the content studio of New York Times Advertising, The New York Times Media Kit, and the Self-Service Advertising Portal into a single digital platform.
Pairing this with a new visual treatment, we created a robust system that is both fresh and informative.
TLDR
Digital Designer
Rebrand, Website, & Reel
6 Weeks
Highlight Reel
Creating a modern take on a classic brand.
Our process began with three provided poster explorations that consisted of a font, the color yellow, and large typography. Inspired to push these elements, we modernized this approach and paired them with fresh motion to redefine their advertising standard.
Carousel Module
Podcast Header Card
Through each breakpoint size, we curated all elements to create something both enjoyable and user-friendly. Every element, interaction, and component is built with flexibility and scalability in mind to house a wide range of robust content.
Typography
Colors
The experience intentionally lands in dark primary pages to set a creative and strong tone-of-voice. As users progress into informational pages, a lighter background takes form to compensate for dense content and resources.
T-Brand Studio
Editorial
For more information on the project or process, contact me.
TEAM
Mahala Nelson
Stanley Hines
Kristofer Black
Serene Wong
Maggie Bryan