HINGE NFAQ
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH, and the hinge.NFAQ.co microsite.
NFAQ is a dedicated space for fresh perspectives exploring the world of LGBTQIA+ dating.
TLDR
Lead Digital Designer
Art Direction
Campaign
6 Weeks
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating.
The NFAQ campaign aims to spark conversation by featuring authentic voices from the LGBTQIA+ dating community. Before launch, we collaborated with Hinge to identify NFAQ daters and gather their perspectives on under-discussed topics and questions.
Hinge NFAQ OOH 1
Hinge NFAQ OOH 2
The campaign’s use of white space, dynamic type layouts, and self-shot portraits result in copy-driven compositions that challenge the usual surface-level experience of online dating. These elements aim to literally create space for these conversations.
Typography
Colors
We brought together the NFAQ responses into a single resource where daters can find answers and get to know the NFAQ respondents with links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions.
Microsite - Landing Animation
46K+
Website visits during the first week of launch.
1.12M
Video views of influencer content across TikTok and Instagram.