The New School Vibe
The New School
The New School
The New School
Recognizing modern day travel challenges, The New School turned to us to create a digital experience that captures the essence of what it means to be a student. From the bustling city streets to the cutting-edge classrooms, we brought TNS to life through an innovative and engaging digital experience that showcases the academic, cultural, and social opportunities available to students.
Recognizing modern day travel challenges, The New School turned to us to create a digital experience that captures the essence of what it means to be a student. From the bustling city streets to the cutting-edge classrooms, we brought TNS to life through an innovative and engaging digital experience that showcases the academic, cultural, and social opportunities available to students.
Recognizing modern day travel challenges, The New School turned to us to create a digital experience that captures the essence of what it means to be a student. From the bustling city streets to the cutting-edge classrooms, we brought TNS to life through an innovative and engaging digital experience that showcases the academic, cultural, and social opportunities available to students.
Recognizing modern day travel challenges, The New School turned to us to create a digital experience that captures the essence of what it means to be a student. From the bustling city streets to the cutting-edge classrooms, we brought TNS to life through an innovative and engaging digital experience that showcases the academic, cultural, and social opportunities available to students.
The goal: create a digital experience that brings the campus life to prospective students.
TLDR
Lead Designer / Art Director
Website
8 Weeks
Landing motion
Landing motion
Landing Motion
A visual style inspired by strong grids, dynamic energy, and New York City.
A visual style inspired by strong grids, dynamic energy, and New York City.
A visual style inspired by strong grids, dynamic energy, and New York City.
A visual style inspired by strong grids, dynamic energy, and New York City.
Our experience aims to push the existing boundaries of The New School brand into a digital world. Utilizing the hallmark characteristics of their bold red hues, structured grids, striking contrast in scale, and graphic shapes, we have developed a robust and adaptive system that effectively embodies the dynamic spirit of the city-based institution.
Prospective student print cover
Snippet of print provided to prospective students
An immersive experience led by first-person student videos.
An immersive experience led by first-person student videos.
An immersive experience led by first-person student videos.
An immersive experience led by first-person student videos.
Taking cues from TikTok's user-pattern, we crafted a digital experience built on student-generated video content. A quick scroll through the videos takes you on a journey through a real day in the life of a student, all organized by key time slots. Clicking into these videos brings the user to a deep-dive editorial page, where they can gain additional context.
Desktop Primary Experience
Desktop Primary Experience
Typography
Color Theme 1
Color Theme 2
Color Theme 3
We aligned with the broader New School brand by dividing their secondary colors into three themed templates. Each template features a primary color, selected based on accessibility guidelines, along with two complementary colors. These secondary colors are utilized on graphical design elements to maintain a visually appealing and easily accessible result.
Theme 1
Theme 2
Theme 3
Mobile Landing
Mobile Primary
For more information on the project or process, contact me.
For more information on the project or process, contact me.
For more information on the project or process, contact me.
This site is currently under development. A link to the project will be posted after launch.
