Samsung Brand Vision
Samsung Brand Vision
Samsung Brand Vision
Samsung HA reached out looking for a new and improved digital-led brand application for S.com. Wanting to make a change fast, our solutions aimed at using existing assets in new ways to unify their brand across various product lines and customer access points.
Samsung HA reached out looking for a new and improved digital-led brand application for S.com. Wanting to make a change fast, our solutions aimed at using existing assets in new ways to unify their brand across various product lines and customer access points.
Samsung HA reached out looking for a new and improved digital-led brand application for S.com. Wanting to make a change fast, our solutions aimed at using existing assets in new ways to unify their brand across various product lines and customer access points.
Samsung HA reached out looking for a new and improved digital-led brand application for S.com. Wanting to make a change fast, our solutions aimed at using existing assets in new ways to unify their brand across various product lines and customer access points.
Samsung HA reached out looking for a new and improved digital-led brand application for S.com. Wanting to make a change fast, our solutions aimed at using existing assets in new ways to unify their brand across various product lines and customer access points.
The following solutions are quick-wins able to elevate the brand within a three month timeline.
TLDR
Designer
Digital Rebrand
4 Weeks
The color palette primarily sticks to the Samsung roots of black, white, and gray.
The color palette primarily sticks to the Samsung roots of black, white, and gray.
The color palette primarily sticks to the Samsung roots of black, white, and gray.
The color palette primarily sticks to the Samsung roots of black, white, and gray.
The color palette primarily sticks to the Samsung roots of black, white, and gray.
Though each product has a sub-brand associated with it, we pushed for those colors to be found in smaller moments such as prop or food styling. This helps the suite of products to feel cohesive on the digital platform.
Though each product has a sub-brand associated with it, we pushed for those colors to be found in smaller moments such as prop or food styling. This helps the suite of products to feel cohesive on the digital platform.
Though each product has a sub-brand associated with it, we pushed for those colors to be found in smaller moments such as prop or food styling. This helps the suite of products to feel cohesive on the digital platform.
Colors
The typeface, Samsung Sharp Sans, is distinct and beautiful. It should be used in bold ways serving as the strongest brand element.
The typeface, Samsung Sharp Sans, is distinct and beautiful. It should be used in bold ways serving as the strongest brand element.
The typeface, Samsung Sharp Sans, is distinct and beautiful. It should be used in bold ways serving as the strongest brand element.
The typeface, Samsung Sharp Sans, is distinct and beautiful. It should be used in bold ways serving as the strongest brand element.
Our recommendations involved bold, impactful moments, using oversized type as a graphic element behind the product. To keep things accessible, type is always either pure black or pure white.
Our recommendations involved bold, impactful moments, using oversized type as a graphic element behind the product. To keep things accessible, type is always either pure black or pure white.
Product Landing Page
Motion brings products to life in our digital showroom. It provides shoppers a better understanding of the products—highlighting features and tech they may have missed.
Motion brings products to life in our digital showroom. It provides shoppers a better understanding of the products—highlighting features and tech they may have missed.
Motion brings products to life in our digital showroom. It provides shoppers a better understanding of the products—highlighting features and tech they may have missed.
Motion brings products to life in our digital showroom. It provides shoppers a better understanding of the products—highlighting features and tech they may have missed.
Motion should be eye-catching and purposeful, highlight product benefits, features, or attributes. It should be smooth and easing, and always draw our eye to the product itself.
Motion should be eye-catching and purposeful, highlight product benefits, features, or attributes. It should be smooth and easing, and always draw our eye to the product itself.
Motion Study 1
Motion Study 2
Motion Study 3
Motion Study 4
Desktop Page
