New York Times Advertising
New York Times Advertising
New York Times Advertising
New York Times Advertising
New York Times Advertising
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. We streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. We streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. We streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. We streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
New York Times Advertising has substantially increased the range of products it offers in recent years. This pace led to a variety of touchpoints that needed to be combined into a single, scalable experience. We streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
Pairing this with a new visual treatment, we created a robust system that is both fresh and informative.
Pairing this with a new visual treatment, we created a robust system that is both fresh and informative.
Pairing this with a new visual treatment, we created a robust system that is both fresh and informative.
TLDR
Digital Designer
Rebrand, Website, & Reel
6 Weeks
TLDR
Digital Designer
Rebrand, Website, & Reel
6 Weeks
Highlight reel
Highlight reel
Creating a modern take on a classic brand.
Creating a modern take on a classic brand.
Creating a modern take on a classic brand.
Creating a modern take on a classic brand.
Our process began with three provided poster explorations that consisted of a font, the color yellow, and large typography. Inspired to push the boundaries, we modernized this approach and paired these elements with motion in a design system that pushes the advertising standard.
Our process began with three provided poster explorations that consisted of a font, the color yellow, and large typography. Inspired to push the boundaries, we modernized this approach and paired these elements with motion in a design system that pushes the advertising standard.
Our process began with three provided poster explorations that consisted of a font, the color yellow, and large typography. Inspired to push the boundaries, we modernized this approach and paired these elements with motion in a design system that pushes the advertising standard.
Our process began with three provided poster explorations that consisted of a font, the color yellow, and large typography. Inspired to push the boundaries, we modernized this approach and paired these elements with motion in a design system that pushes the advertising standard.
Carousel module
Header asset
A modular system built from the smallest button to the largest landing.
A modular system built from the smallest button to the largest landing.
A modular system built from the smallest button to the largest landing.
A modular system built from the smallest button to the largest landing.
A modular system built from the smallest button to the largest landing.
Through each breakpoint size, we curated all elements to create something both enjoyable and user-friendly. Every element, interaction, and component is built with flexibility and scalability in mind to house a wide range of robust content.
Typography
Typography
Colors
Colors
The experience intentionally lands in dark primary pages to set a creative and strong tone-of-voice. As users progress into informational pages, a lighter background takes form to compensate for dense content and resources.
The experience intentionally lands in dark primary pages to set a creative and strong tone-of-voice. As users progress into informational pages, a lighter background takes form to compensate for dense content and resources.
T-Brand Studio
Case Study
