HINGE NFAQ
HINGE NFAQ
HINGE NFAQ
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH and the hinge.NFAQ.co microsite.
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH and the hinge.NFAQ.co microsite.
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH and the hinge.NFAQ.co microsite.
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH and the hinge.NFAQ.co microsite.
NFAQ is a new dating resource that provides a platform for real daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-So Frequently Asked Questions, positions the community-driven initiative spanning social, digital, OOH and the hinge.NFAQ.co microsite.
NFAQ is a dedicated space for fresh perspectives exploring the world of LGBTQIA+ dating.
TLDR
Lead Digital Designer
Art Direction
Campaign & Digital Experience
6 Weeks
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating.
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating.
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating.
80% of LGBTQIA+ users on Hinge report that they struggle to find resources to help with dating.
In response, the NFAQ campaign is devoted to getting the conversation started by bringing together real voices from the LGBTQIA+ dating community. Leading up to the campaign launch, we worked closely with Hinge to discover our NFAQ daters and facilitate conversations to get their unique take on the topics and questions not discussed enough.
In response, the NFAQ campaign is devoted to getting the conversation started by bringing together real voices from the LGBTQIA+ dating community. Leading up to the campaign launch, we worked closely with Hinge to discover our NFAQ daters and facilitate conversations to get their unique take on the topics and questions not discussed enough.
In response, the NFAQ campaign is devoted to getting the conversation started by bringing together real voices from the LGBTQIA+ dating community. Leading up to the campaign launch, we worked closely with Hinge to discover our NFAQ daters and facilitate conversations to get their unique take on the topics and questions not discussed enough.
Campaign Out-of-Home 1
Campaign Out-of-Home 2
A brand rooted in self-expression and creating space.
A brand rooted in self-expression and creating space.
A brand rooted in self-expression and creating space.
A brand rooted in self-expression and creating space.
A brand rooted in self-expression and creating space.
The campaign’s use of white space, dynamic type layouts, and self-shot portraits result in copy driven compositions that challenge the usual, surface-level experience of online dating.
Typography
Colors
A mobile-first microsite that gives the people what they want: answers.
A mobile-first microsite that gives the people what they want: answers.
A mobile-first microsite that gives the people what they want: answers.
A mobile-first microsite that gives the people what they want: answers.
We brought together the NFAQ responses into a single resource where daters can find answers and get to know the NFAQ respondents with links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions.
Microsite - Landing Animation
Microsite - Mobile scroll
46K+
Website visits during the first week of launch
Website visits during the first week of launch
Website visits during the first week of launch
The overall efforts of this campaign continue to have a serious impact.
1.12M
Video views of influencer content across TikTok and Instagram
The overall efforts of this campaign continue to have a serious impact.
The overall efforts of this campaign continue to have a serious impact.
The overall efforts of this campaign continue to have a serious impact.
The overall efforts of this campaign continue to have a serious impact.
46K+
46K+
46K+
Website visits during the first week of launch
Website visits during the first week of launch
Website visits during the first week of launch
1.12M
1.12M
1.12M
Video views of influencer content across TikTok and Instagram
